About

A small, senior team, on purpose

One AI Advisory exists for organisations that cannot afford to get AI wrong. You work directly with the people doing the work, not a pitch team who hand you to juniors.

Who we are

Practitioners who advise, not advisors who read

We have spent years using AI across strategy, design, sales, operations and product, in real companies with real constraints. We understand the opportunities, the limits and the risks, and we help you get the most from AI without the hype.

10+Years working hands-on with AI
80+AI applications built and deployed
EuropeAdvisors across regulated sectors
GuidanceIndependent, not a certifier

The people you work with

The team

Noel Braganza

Building & enablement

Years of building AI applications and running AI adoption across whole businesses. Leads strategy, hands-on training, tooling and implementation, so what we recommend is grounded in what we have actually shipped.

Jenny Holm

Governance & trust

AI transformation and trust architecture, with deep work on governance, change and the obligations regulated organisations carry. Leads the compliance and advisory side, and speaks on AI governance across Europe.

What we believe

Values
Helpful first

Value before pitch

We lead with something useful. If we cannot genuinely help, we say so early.

Honest

Clear about limits

We tell you where AI does not belong, even when it would be easier to sell you the opposite.

Independent

On your side

No software to resell, no certification to protect. Our only interest is your outcome.

Work with us

We take on a small number of engagements at a time, so we can do them properly. If that sounds like the partner you want, let's talk.

Book an intro call →